I'm Max. A British-born, New Zealand-based creative producer, director and editor with over 10 years of experience in advertising, television and film production.
I began my career as a freelancer, honing my skills across a wide range of projects before joining Rocket, where I led the production department full-time.
I’m a creative and detail-oriented professional, experienced in managing high-end productions from concept through to final delivery. I’m adept at storytelling, team collaboration, and crafting compelling visuals for diverse audiences.
My skillset spans advertising campaigns, branded content and content strategy focusing on maximising engagement.
I don’t just tell stories, I craft experiences, bringing ideas to life with cinematic precision and strategic flair. From big-budget commercials to organic TikTok campaigns, my work fuses compelling visuals and authentic narratives to leave a lasting impact.
As the producer and director on this short film, we introduced school students to The Felix Project.
A charity tackling food waste by turning surplus food into meals for people in need.
Designed to be shown in classrooms, the video highlights how simple actions can make a big difference, and encourages young people to get involved.
This award-winning campaign brought together The London Dungeon immersive attraction and sexual health charity Brook for a bold, digital-first partnership.
I worked as producer, director, editor and writer on most of the elements in this campaign, which used humour and dark historical themes to creatively highlight sexual health awareness.
The campaign picked up Best Partnership at the Performance Marketing Awards for its unique blend of entertainment and engagement.
As producer on this brand campaign film, I helped bring to life a powerful spoken word piece written and performed by Zahra, a Westminster graduate, poet and former Students’ Union President.
Celebrating the university’s diversity and opportunities, the film was featured on Westminster’s official YouTube and digital platforms as part of their #WeAreWestminster campaign.

